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Evtix
Project Type
Branding
Date
April 2024
Evtix is a technology platform dedicated to event management and innovation, which needed a strong brand identity to stand out in a highly competitive market. Santa Branding’s challenge was to create a narrative and visual identity that conveyed trust, innovation, and empathy, appealing to both event organizers and participants.
Strategic Solution by Santa Branding
Based on Santa Branding’s methodology, the project followed three phases: immersion, shaping, and bringing to life. The result was a brand that reflects Evtix’s essence and establishes a direct connection with its target audience. The main solutions developed include:
Concept of Connection, Innovation, and Transformation: Evtix was positioned as more than just an event management platform, but as a facilitator of meaningful connections. The concept “Connecting People, Innovating Experiences, Transforming Events” sums up the brand’s goal of not just managing events but creating memorable experiences.
Focus on People, Technology, and Diversity: The brand’s communication was developed around three main pillars: focusing on people by offering solutions that enhance participants’ experiences; focusing on technology by providing innovative tools for organizers; and focusing on diversity with flexible solutions that cater to a wide range of events.
Modern and Technological Visual Identity: The new visual identity reflects a balance between the organic and the technological, with gradients that suggest movement and flexibility. The logo, with the letters "ev" in a fluid form and "tix" in a monospaced font, conveys the union of creativity and precision, reinforcing a commitment to innovation.**
Results
With the new identity and narrative developed by Santa Branding, Evtix positions itself as a brand that goes beyond technology, offering solutions that truly impact how events are planned and experienced. The brand can now resonate with its audience, seen as a facilitator of transformative experiences while maintaining a commitment to innovation and technical excellence.
