Derê, the Party

The rebranding project for Derê faced the challenge of renewing the brand identity without losing its vibrant and retro essence. Our task was to revitalize Derê in a way that continued to enchant its target audience, evoking nostalgia while positioning it as a modern and inclusive party. The process involved a delicate balance between preserving the elements beloved by its audience and introducing innovations that could attract new attendees.