Sorriso City

Sorriso is a rapidly developing municipality driven by a pulsating and strong economy, being considered the National Capital of Agribusiness and the largest individual grain producer in the world. Thus, the City Hall and its management reflect all of this.

In the municipality, there is a structured and dedicated team ensuring healthcare and other basic public services with quality above the national average. Understanding that they excel in the “human” field, they are now building a city that will advance in sustainability and “smart” development to become a smart city.

The city already has the program “Sorriso: intelligent, human, and sustainable city,” aiming to be a complete, strong, and innovative city. However, it was felt that the visual identity and communication were not keeping up with the evolution and new goals. Therefore, there was a desire to convey: Innovation, strength, modernity, and safety.